Japan is obsessed with grandeur words. Advertisements of newly constructed condominiums proclaim in large bold letters “GRAND OPEN“. Products, services and plans ranging from beer, cookies, fasting drinks, club memberships and even bus services named “PREMIUM” are everywhere.

To top it all, there is now a “PREMIUM FRIDAY“, which is something initiated by the Japanese government.

All of those grandeur words are not used correctly. For example “GRAND OPEN” should be “GRAND OPENING”. Not all products can be named “PREMIUM”. I’m sure some of those products so called “PREMIUM” do not deserved to be called that, meaning the consumer is deceived.

I consider all of those grandeur words used in Japanese ads to be engrish!


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